We are seeking an experienced and passionate CMO to lead a groundbreaking lootbox projects in the
CS2 (Counter-Strike 2) sector. This role is ideal for a visionary leader with deep knowledge of the
lootbox market, particularly within the context of Counter-Strike (CS), and a strong foundation in
digital marketing, analytics, and management.
Requirements:
- Proven experience in a C-level role within a lootbox or gaming project.
- Deep passion for gaming and esports, with strong insight into player behaviors and industry dynamics.
- Expertise in the global CS lootbox market, including trends, competition, and consumer preferences.
- Solid knowledge of influence marketing, with an understanding of its unit economics and current trends.
- Proficiency in major marketing channels such as SEO, SMM, influencer marketing, affiliate partnerships, and sponsorships.
- Strong budgeting and P&L management skills, with experience in overseeing large-scale, complex budgets.
- Data-driven approach with a keen eye for product performance and digital metrics.
- Exceptional leadership skills with the ability to inspire and manage a high-performing team.
Tasks:
- Strategic Leadership: Define and drive the strategic vision, mission, and roadmap for the projects to ensure they become a market leader.
- Market Insight & Analysis: Stay at the forefront of trends, particularly within the CS lootbox sector, understanding the competitive landscape and evolving market needs.
- Marketing Oversight: Oversee all marketing initiatives, leveraging key channels such as SEO, social media (SMM), influencer marketing, affiliate partnerships, and sponsorships.
- Influence Marketing Expertise: Drive campaigns and partnerships within the influencer marketing space, with a solid understanding of unit economics and effective trends.
- Analytics & Digital Metrics: Utilize analytics to set, track, and optimize KPIs across product performance, engagement, and other core metrics.
- Team Leadership: Lead a diverse and talented team, fostering a high-performance culture, and ensuring alignment with the project’s values and objectives.
- Budget & Resource Management: Manage complex budget planning and resource allocation to maximize efficiency and impact.
Languages:
- English — Upper-Intermediate + / Advanced.
- Ukrainian or Russian for communicating inside the team will be an advantage.